For the time being this is part time and in addition to my job in publishing and my freelance graphic design business...and I know it's perhaps way too soon to make proclamations like this but...
I'm totally loving it.
I'll wax poetic about this development more soon, but first I wanted to share a little behind-the-scenes look at the making of the header logo for Goldthread's new blog, The Thread (so new there are no posts...yet), a project I completed this weekend in my new & improved studio and office space at the house (more on that soon too).
Here is the original header logo I put together in Photoshop last week:
Everyone was happy with the concept, but given the tactile, hand-crafted, artisan nature of herbal medicine and Goldthread's product line in particular I felt that the digital illustration was missing some soul.
Inspired by their existing logo...
...and their existing aesthetic (which is kind of old-time apothecary meets Bread & Puppet and hoofs it to the East), I dug out my linoleum, knives, and ink and set to work, tracing the lines of my original digital digital illustration to ensure it would be the right size for the blog template and then transferring it onto the linoleum with carbon paper...
Then I prayed my knives were sharp, admired my as-of-yet unsliced fingertips, and began to slice.
Cutting the block is a process I enjoy but often rush in my desire to see the finished product. You can rush all you want in Photoshop, but rushing with cutting knives is a horrible idea. This is 'slow design.' A lost art in these frantic days of needing-it-done-yesterday, and appropriate for a logo about what is, in essence, 'slow medicine.'
Since this summer I'm all about enjoying the journey, I took my sweet time. I sipped my Tulsi Rose Chai tea, listened to kirtan and had last Friday's online broadcast from the Ayurvedic Institute streaming silently in the background (to keep me company). The finished block was uncharacteristically free of blood stains...
so I rolled on some black ink,
and waited until the print dried before painting it with watercolors using the brushes I inherited from my mom and drops of Tulsi tea in place of the water — a decision that was 50% symbolic and 50% unwillingness to walk down the stairs and across the length of the house for a dash of liquid. Because the journey is wonderful but I can only go so slow.
Though the hand-painted background and some of the busyness of the black ink lines were taken out digitally for the sake of readability and vibrancy in the final header logo, I think the end result manages to balance the strengths of both digital and hand-done artwork...
(click to see this larger-blogger is cutting off the right side of it!)
As for the new blog I'll let you know when our first post is up and I hope to enlist your help in spreading the word — an endeavor that will include the chance to win some delicious Goldthread tea and infused honey of your very own, which you can then drink and paint with at the same time, if you're so inclined.



























































